What are keywords?
Keywords are words or phrases that users enter into search engines and that relate to a specific topic. For example, if a person searches for “best metal roofing,” that phrase is a keyword from an SEO perspective.
Keywords are mainly divided into two types:
✅ Short-Tail Keywords: These are broad keywords consisting of 1-2 words. For example: "rooftop", “SEO strategy” etc. These types of keywords have high competition.
✅ Long-Tail Keywords: These are more specific keywords that consist of several words. For example: “The best quality metal roofing in Baku”, "Ways to increase website ranking on Google" etc. These keywords are less competitive but bring higher conversions.
2. How do keywords affect your website?
Proper use of keywords affects your website in several key ways:
2.1. Higher Ranking in Search Engines
Google and other search engines analyze keywords to determine which content is most relevant. If the content on your website is relevant to the keywords users are searching for, Google will rank you higher.
2.2. Increase in Organic Traffic
When you use SEO-optimized keywords correctly, your site's chances of appearing in search results increase. This also generates free, organic traffic and reduces advertising costs.
2.3. Reach Your Target Audience Easier
When you use the right keywords, your content reaches a more relevant audience. For example, if you are a company that sells roofing and "waterproof roofing" If you have optimized the keyword, your content will be shown to people interested in this service.
2.4. Increase in Time Spent on Site
Articles written with the right keywords meet the needs of users. When this happens, they spend more time on the site, which is a positive signal for Google.
3. 5 Key Steps to Choosing the Right Keywords
1️⃣ Do keyword research
When choosing keywords for SEO, Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest Find popular and low-competition keywords using tools like.
2️⃣ Analyze your competitors
You can use SEO analysis tools to find out what keywords your competitors are using.
3️⃣ Consider User Intent (Search Intent)
Keywords are selected based on four main search intents:
- Informational – To obtain information ("What is SEO?").
- Navigational – To find a specific website (“Google Search Console”).
- Commercial – For pre-purchase research (“best roofing brands”).
- Transactional – To buy something ("Buy metal roofing in Baku").
4️⃣ Use long-tail keywords
Short-tail keywords are very competitive, but long-tail keywords bring higher conversions with less competition.
5️⃣ Ensure proper distribution of keywords
Placing keywords in the following parts of the article yields better SEO results:
✅ Heading (H1)
✅ Subheadings (H2, H3)
✅ Opening sentence and conclusion
✅ URL
✅Meta Description
✅ Alternative image descriptions (Alt text)
4. Using Keywords in SEO
✔ Use keywords naturally – Using too many keywords in your article (keyword stuffing) can get you penalized by Google.
✔ Create constantly updated content – Google loves pages that are updated regularly.
✔ Use internal and external links – Internal links help promote other pages on your website, while external links increase your site's authority by citing trusted sources.
If you need professional support on your website's SEO optimization and keyword strategy, our team is ready to help you!
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