What is a KPI?
KPI (Key Performance Indicator) —translated from English “Key Performance Indicator” means
This refers to the specific metrics used to evaluate the effectiveness of a digital marketing campaign. KPIs are set according to business goals and allow you to measure how effective your marketing strategy is.
Key KPIs in digital marketing
Below are the most important KPIs in digital marketing campaigns explained:
1. Website Traffic
- Sessions : Number of visitors to the site.
- Unique Visitors : Users who are visiting the site for the first time.
- Average Session Duration : The average time visitors spend on the site.
- Bounce Rate : The percentage of users who visit the site and leave without taking any action.
Conversion Rate
- Sales Conversions: Percentage of sales made on the site.
- Lead Conversions: Visitors can contact you by filling out the form.
- Email Subscriptions: Users who confirm their marketing email subscription.
3. Advertising Performance
- CTR (Click-Through Rate – Klikləmə dərəcəsi): It shows how many people who saw the ad clicked.
- CPC (Cost-Per-Click – Klik Başı Xərclər): The amount per click.
- ROI (Return on Investment – Yatırım Gəliri): Calculate the profit from advertising by dividing it by the costs.
4.Social Media KPIs
- Follower Growth: The growth rate of the page's number of followers.
- Engagement Rate (Fəallıq Dərəcəsi): Active engagement with posts (likes, comments, shares).
- Story Views and Video Views: Important KPIs for Instagram, Facebook, TikTok.
5. Email Marketing Performance
- Açılma Dərəcəsi (Open Rate): What percentage of emails sent are opened.
- Click-Through Rate (CTR) The percentage of clicks on links within an email.
- Unsubscribe Rate: It is important to evaluate the effectiveness of the campaign.
The result
Tracking KPIs in digital marketing helps your business achieve its goals. By accurately measuring KPIs across SEO, advertising, social media, and email marketing, you can optimize your strategy. Continuously monitoring and analyzing KPIs allows you to make your marketing campaigns more effective.
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