What is Technical SEO?
Technical SEO is a set of processes that are implemented to optimize the infrastructure of a website. The main goal is to ensure that the site loads faster, is mobile-friendly, and is properly indexed by search engines. The main components of technical SEO are:
✅ Site Speed – Ensures faster page loading.
✅ Mobile Compatibility – Ensures that the site appears correctly on mobile devices.
✅ SSL Certificate (HTTPS) – Increases site security.
✅ Sitemap (XML Sitemap) – Helps search engines index pages better.
✅ Robot.txt File – Tells search engines which pages to index.
✅ Canonical Tag-lar – Solves duplicate content problems.
Each of these factors helps the site be better recognized by search engines and improve the user experience.
Why is Site Speed Important?
Site speed plays an important role in both SEO and user experience. Google and other search engines favor pages that load quickly and rank them higher.
1. Impact on Google Ranking
According to Google's official data, page speed is a direct ranking factor. Slow-loading sites lose users and fall behind in rankings.
2. Improves User Experience
Users prefer websites that load quickly. If a website takes more than 3 seconds to load, users are more likely to 53%-i leaves that site.
3. Increases Conversion Rate
Giant companies like Amazon have shown in studies that page speed A 1-second delay reduces sales by 7%Faster sites encourage users to make more purchases.
SEO Tips to Increase Site Speed
🚀 1. Optimize Images
- Reduce the size of the images and from WebP format use it.
- TinyPNG or ImageOptim Compress images with tools like.
🚀 2. Use Caching Technology
- Gzip compression technology You have minified the site's files with .
- CDN (Content Delivery Network) Deliver content faster using.
🚀 3. Increase Server Speed
- Choose a good hosting provider (SSD serverlər daha sürətlidir).
- Optimize PHP, JavaScript, and CSS code.
🚀 4. Optimize Codes and Pages
- Combine and compress HTML, CSS, and JavaScript files.
- Remove unnecessary plugins and lighten your site.
🚀 5. Test Your Site Speed
- Google PageSpeed Insights
- GTmetrix
- Lighthouse (Chrome DevTools)
These tools will show you which pages are causing the most load times and help with optimization.
Technical SEO and site speed are essential to the success of your website. Faster loading and optimized sites achieves high rankings, improves user experience, and drives more conversionsIf you want to increase your website speed and improve your Google ranking, you need to properly implement technical SEO strategies.
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