{"id":2193,"date":"2025-02-21T07:17:49","date_gmt":"2025-02-21T07:17:49","guid":{"rendered":"https:\/\/360marketinq.az\/?p=2193"},"modified":"2025-08-03T11:44:32","modified_gmt":"2025-08-03T11:44:32","slug":"keywords-nedir","status":"publish","type":"post","link":"https:\/\/360marketinq.az\/en\/keywords-nedir\/","title":{"rendered":"What are keywords and how do they affect your website?"},"content":{"rendered":"

What are keywords?<\/strong><\/h1>\n

Keywords are words or phrases that users enter into search engines and that relate to a specific topic. For example, if a person searches for \u201cbest metal roofing,\u201d that phrase is a keyword from an SEO perspective.<\/p>\n

Keywords are mainly divided into two types:<\/h2>\n

\u2705 Short-Tail Keywords:<\/strong> These are broad keywords consisting of 1-2 words. For example: \"rooftop\"<\/em>, \u201cSEO strategy\u201d<\/em> etc. These types of keywords have high competition.<\/p>\n

\u2705 Long-Tail Keywords:<\/strong> These are more specific keywords that consist of several words. For example: \u201cThe best quality metal roofing in Baku\u201d<\/em>, \"Ways to increase website ranking on Google\"<\/em> etc. These keywords are less competitive but bring higher conversions.<\/p>\n

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\"keyword\"<\/p>\n

2. How do keywords affect your website?<\/strong><\/h2>\n

Proper use of keywords affects your website in several key ways:<\/p>\n

2.1. Higher Ranking in Search Engines<\/strong><\/h3>\n

Google and other search engines analyze keywords to determine which content is most relevant. If the content on your website is relevant to the keywords users are searching for, Google will rank you higher.<\/p>\n

2.2. Increase in Organic Traffic<\/strong><\/h3>\n

When you use SEO-optimized keywords correctly, your site's chances of appearing in search results increase. This also generates free, organic traffic and reduces advertising costs.<\/p>\n

2.3. Reach Your Target Audience Easier<\/strong><\/h3>\n

When you use the right keywords, your content reaches a more relevant audience. For example, if you are a company that sells roofing and \"waterproof roofing\"<\/em> If you have optimized the keyword, your content will be shown to people interested in this service.<\/p>\n

2.4. Increase in Time Spent on Site<\/strong><\/h3>\n

Articles written with the right keywords meet the needs of users. When this happens, they spend more time on the site, which is a positive signal for Google.<\/p>\n

3. 5 Key Steps to Choosing the Right Keywords<\/strong><\/h2>\n

1\ufe0f\u20e3 Do keyword research<\/strong><\/h3>\n

When choosing keywords for SEO, Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest<\/strong> Find popular and low-competition keywords using tools like.<\/p>\n

2\ufe0f\u20e3 Analyze your competitors<\/strong><\/h3>\n

You can use SEO analysis tools to find out what keywords your competitors are using.<\/p>\n

3\ufe0f\u20e3 Consider User Intent (Search Intent)<\/strong><\/h3>\n

Keywords are selected based on four main search intents:<\/p>\n