{"id":776,"date":"2023-06-22T07:46:55","date_gmt":"2023-06-22T07:46:55","guid":{"rendered":"https:\/\/360marketinq.az\/?p=776"},"modified":"2025-08-03T10:49:52","modified_gmt":"2025-08-03T10:49:52","slug":"reklam-metni-nece-yazilmalidir","status":"publish","type":"post","link":"https:\/\/360marketinq.az\/en\/reklam-metni-nece-yazilmalidir\/","title":{"rendered":"How to write an ad copy? 8 golden rules from advertising genius David Ogilvy!"},"content":{"rendered":"<h4>For those who ask, \"How should advertising copy be written?\" Here are 8 golden rules for advertising headlines from David Ogilvy, considered the father of advertising\u2757\ufe0f<\/h4>\n<p>The headline is the most important element of most advertisements. It determines whether the reader will read the main text or not.<br \/>\nThe number of people who read the headline is almost 5 times higher than the number who read the body text. It turns out that you spend 80 cents of $1 on writing a headline.<br \/>\nIf you don't say anything in the headline that isn't sales-oriented, you're wasting 80% of your company's money. The biggest sin is writing an ad copy without a headline. Such illogical miracles still happen. I never envy such ad writers.<br \/>\n(c) Devid Oqilvi<\/p>\n<h5>1. The title is the \u201cproduct label.\u201d<\/h5>\n<p>The headline is the \u201clabel of the product.\u201d Hold the headline up to grab the attention of readers who will buy the product you are advertising. If you are selling a product for STOMACH PAIN PROBLEM, use the phrase STOMACH PAIN PROBLEM in the headline. This headline will grab the attention of anyone who has this problem.<br \/>\nIf you want MOTHERS to read your ad, use the word MOTHERS in the headline.<br \/>\nSimilarly, don't write phrases that will exclude your product's target audience. If the product you're advertising is used by both men and women, don't target only women in the headline, as this will leave male customers out of the picture.<\/p>\n<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-35-1.png\" sizes=\"(max-width: 330px) 100vw, 330px\" srcset=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-35-1.png 330w, https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-35-1-300x200.png 300w\" alt=\"reklam m\u0259tni\" width=\"330\" height=\"220\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-33-1.png\" sizes=\"(max-width: 330px) 100vw, 330px\" srcset=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-33-1.png 330w, https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-33-1-300x200.png 300w\" alt=\"reklam kontent\" width=\"330\" height=\"220\" \/><\/p>\n<h5>2. Each headline should appeal to the reader's personal interest.<\/h5>\n<p>Each headline should appeal to the reader's personal interest. It should promise benefits to women, as in the \"Hormone Cream\" ads:<br \/>\nA YOUNGER LOOK FOR WOMEN OVER 35.<\/p>\n<h5>3. Words used in titles<\/h5>\n<p>Always try to include news content in your headlines, as consumers are always looking for a new product, new instructions for using a previous product, or an improved innovation in a previous product.<br \/>\nThe two most powerful words to use in a title are FREE and NEW. \u201cFree\u201d may be used less often, but with more effort, you can use the word NEW wherever possible.<\/p>\n<h5>4. Words that work wonders in advertising<\/h5>\n<p>These are the words and phrases that work wonders in advertising:<\/p>\n<ul>\n<li>How to do it?<\/li>\n<li>Unexpected<\/li>\n<li>Now<\/li>\n<li>Good news!<\/li>\n<li>Meet!<\/li>\n<li>Here<\/li>\n<li>Just arrived<\/li>\n<li>Improved<\/li>\n<li>Fascinating<\/li>\n<li>Sensation<\/li>\n<li>Notable<\/li>\n<li>Revolutionary<\/li>\n<li>Amazing<\/li>\n<li>Miraculous<\/li>\n<li>Amazing<\/li>\n<li>Magical<\/li>\n<li>Offer<\/li>\n<li>Fast<\/li>\n<li>Easy<\/li>\n<li>Desired<\/li>\n<li>Wanted<\/li>\n<li>The square reads<\/li>\n<li>Recommendation for ...<\/li>\n<li>Compare<\/li>\n<li>Price advantage<\/li>\n<li>Compare<\/li>\n<li>Hurry up!<\/li>\n<li>Last chance!<\/li>\n<\/ul>\n<p>Don't give up on these clich\u00e9s. They're overused, but they still work. That's why direct sales companies often use these headlines in their advertising.<br \/>\n<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-36-1-300x200.png\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-36-1-300x200.png 300w, https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-36-1.png 330w\" alt=\"reklam yazar\u0131\" width=\"300\" height=\"200\" \/><\/p>\n<h5>5. Use the brand name in the title<\/h5>\n<p>The number of people who read headlines is 5 times higher than the number who read the main text, so it is very important to at least let the reader know what brand you are promoting in the headline. That is why you should use the brand in the headline most of the time<br \/>\n\u201cThe number of people who read the headline is almost 5 times higher than the number who read the body copy. It turns out that you spend 80 cents of every $1 on writing a headline.\u201d<\/p>\n<h5>David Ogilvie<\/h5>\n<h5>6. How many words should be written in an ad title?<\/h5>\n<p>Include your sales promise in the headline. This requires a long headline. A headline study conducted by the New York University School of Retailing in conjunction with a major retailer found that 10-word headlines containing news and information led to more sales than shorter headlines.<br \/>\nHeadlines of 6 to 12 words are more effective than shorter headlines, and there is no significant difference in readability between a 12-word headline and a 3-word headline.<br \/>\nIf you grab attention with your headline, people will read the rest of your post. That's why you should end your headline with a \"bait\" that will entice them to read further.<\/p>\n<h5>7. Mistakes we make when writing ads<\/h5>\n<p>Some copywriters engage in wordplay in headlines - using double entendres, literary allusions, and other incomprehensible expressions. THESE ARE SIN.<br \/>\nIn 1960, The Times Literary Supplement criticized the habit of playing tricks on English advertising, describing it as \u201ca middle-class joke designed to amuse the advertiser and his customers, seeking comfort.\u201d And indeed, it is. DON\u2019T PLAY GAMES WITH READERS. Headlines of 6 to 12 words are more effective than shorter ones, and there is no significant difference in readability between a 12-word headline and a 3-word headline.<br \/>\nIf you grab attention with your headline, people will read the rest of your post. That's why you should end your headline with a \"bait\" that will entice them to read further.<\/p>\n<h5>8. What should we not do when writing an advertisement?<\/h5>\n<p>Avoid blind headings. These are headings that are not understood without reading the main text that follows. It is important to remember that most people do not read the main text.<br \/>\nWe hope this article will serve as a small desktop book for you when writing advertising copy, further increasing the effectiveness of the text you write.<br \/>\nWe will continue our blogs about copywriting. Stay tuned.<\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-76\">\ud83d\udcde\u00a0+994(70)9941804<br data-start=\"4438\" data-end=\"4441\" \/>\ud83d\udce9 info@360marketinginq.az<\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-77\"><a href=\"https:\/\/360marketinq.az\/video-360\/\">Portfolio<\/a><\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-78\"><a href=\"https:\/\/www.instagram.com\/360marketinq\/\" target=\"_blank\" rel=\"noopener\">Our Instagram account<\/a><\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-79\"><a href=\"https:\/\/www.facebook.com\/360marketinq\" target=\"_blank\" rel=\"noopener\">Our Facebook account<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;Reklam m\u0259tni nec\u0259 yaz\u0131lmal\u0131d\u0131r?&#8221; dey\u0259nl\u0259r\u0259 reklam\u0131n atas\u0131 say\u0131lan Devid Oqilvid\u0259n reklam ba\u015fl\u0131qlar\u0131 il\u0259 ba\u011fl\u0131 8 q\u0131z\u0131l qayda\u2757\ufe0f Ba\u015fl\u0131q \u0259ks\u0259r reklamlar\u0131n \u0259n vacib elementidir. O oxucunun \u0259sas m\u0259tni ouyub-oxumayaca\u011f\u0131n\u0131 t\u0259yin edir. Ba\u015fl\u0131\u011f\u0131 oxuyanlar\u0131n say\u0131 \u0259sas m\u0259tni oxuyanlardan dem\u0259k olar ki, 5 d\u0259f\u0259 \u00e7oxdur. Bel\u0259 \u00e7\u0131x\u0131r ki, ba\u015fl\u0131q yazark\u0259n 1$-\u0131n 80 sentini x\u0259rcl\u0259yirsiniz. \u018fg\u0259r ba\u015fl\u0131qda sat\u0131\u015fa istiqam\u0259tl\u0259nm\u0259mi\u015f [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,28],"tags":[31,22,30,33],"class_list":["post-776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kontent-marketinq","category-reklam","tag-kontent","tag-marketinqbloq","tag-reklam","tag-reklamqaydalari"],"_links":{"self":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/posts\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":0,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/posts\/776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/media\/1276"}],"wp:attachment":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/media?parent=776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/categories?post=776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/tags?post=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}