{"id":776,"date":"2023-06-22T07:46:55","date_gmt":"2023-06-22T07:46:55","guid":{"rendered":"https:\/\/360marketinq.az\/?p=776"},"modified":"2025-08-03T10:49:52","modified_gmt":"2025-08-03T10:49:52","slug":"reklam-metni-nece-yazilmalidir","status":"publish","type":"post","link":"https:\/\/360marketinq.az\/en\/reklam-metni-nece-yazilmalidir\/","title":{"rendered":"How to write an ad copy? 8 golden rules from advertising genius David Ogilvy!"},"content":{"rendered":"<h4>&#8220;Reklam m\u0259tni nec\u0259 yaz\u0131lmal\u0131d\u0131r?&#8221; dey\u0259nl\u0259r\u0259 reklam\u0131n atas\u0131 say\u0131lan Devid Oqilvid\u0259n reklam ba\u015fl\u0131qlar\u0131 il\u0259 ba\u011fl\u0131 8 q\u0131z\u0131l qayda\u2757\ufe0f<\/h4>\n<p>Ba\u015fl\u0131q \u0259ks\u0259r reklamlar\u0131n \u0259n vacib elementidir. O oxucunun \u0259sas m\u0259tni ouyub-oxumayaca\u011f\u0131n\u0131 t\u0259yin edir.<br \/>\nBa\u015fl\u0131\u011f\u0131 oxuyanlar\u0131n say\u0131 \u0259sas m\u0259tni oxuyanlardan dem\u0259k olar ki, 5 d\u0259f\u0259 \u00e7oxdur. Bel\u0259 \u00e7\u0131x\u0131r ki, ba\u015fl\u0131q yazark\u0259n 1$-\u0131n 80 sentini x\u0259rcl\u0259yirsiniz.<br \/>\n\u018fg\u0259r ba\u015fl\u0131qda sat\u0131\u015fa istiqam\u0259tl\u0259nm\u0259mi\u015f he\u00e7 n\u0259 demirsinizs\u0259, \u015firk\u0259tinizin pulunun 80%-ni bo\u015fa x\u0259rcl\u0259yirsiniz. \u018fn b\u00f6y\u00fck g\u00fcnah is\u0259 reklam m\u0259tnini ba\u015fl\u0131qs\u0131z yazmaqd\u0131r. Bu c\u00fcr m\u0259ntiqsiz m\u00f6c\u00fcz\u0259l\u0259r\u0259 h\u0259l\u0259 d\u0259 rast g\u0259lm\u0259k olur. Bel\u0259 reklam yazarlar\u0131na he\u00e7 vaxt h\u0259s\u0259d aparmaram.<br \/>\n(c) Devid Oqilvi<\/p>\n<h5>1. Ba\u015fl\u0131q &#8220;m\u0259hsulun etiketi&#8221;dir.<\/h5>\n<p>Ba\u015fl\u0131q &#8220;m\u0259hsulun etiketi&#8221;dir. Ba\u015fl\u0131\u011f\u0131 reklam etdiyiniz m\u0259hsulu alacaq oxucular\u0131n diqq\u0259tini \u00e7\u0259km\u0259k \u00fc\u00e7\u00fcn \u0259linizd\u0259 bayraq edin. M\u018fD\u018f A\u011eRISI PROBLEM\u0130 \u00fc\u00e7\u00fcn m\u0259hsul sat\u0131rs\u0131n\u0131zsa, ba\u015fl\u0131qda M\u018fD\u018f A\u011eRISI PROBLEM\u0130 ifad\u0259sind\u0259n istifad\u0259 edin. Bu ba\u015fl\u0131q bu c\u00fcr problemi olan ham\u0131n\u0131n diqq\u0259tini \u00e7\u0259k\u0259c\u0259k.<br \/>\nReklam\u0131n\u0131z\u0131 ANALAR\u0131n oxuma\u011f\u0131n\u0131 ist\u0259yirsinizs\u0259, ba\u015fl\u0131qda ANALAR s\u00f6z\u00fcnd\u0259n istifad\u0259 edin.<br \/>\nEyni qayda il\u0259 m\u0259hsulunuzun h\u0259d\u0259f\u0259 ald\u0131\u011f\u0131 oxucular\u0131 xaric ed\u0259c\u0259k ifad\u0259l\u0259r yazmay\u0131n. Reklam etdiyiniz m\u0259hsul h\u0259m ki\u015fil\u0259r, h\u0259m d\u0259 qad\u0131nlar t\u0259r\u0259find\u0259n istifad\u0259 edilirs\u0259 ba\u015fl\u0131qda t\u0259kc\u0259 qad\u0131nlar\u0131 h\u0259d\u0259f\u0259 almay\u0131n, bu ki\u015fi m\u00fc\u015ft\u0259ril\u0259ri \u0259ld\u0259n buraxmaq dem\u0259kdir.<\/p>\n<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-35-1.png\" sizes=\"(max-width: 330px) 100vw, 330px\" srcset=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-35-1.png 330w, https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-35-1-300x200.png 300w\" alt=\"reklam m\u0259tni\" width=\"330\" height=\"220\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-33-1.png\" sizes=\"(max-width: 330px) 100vw, 330px\" srcset=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-33-1.png 330w, https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-33-1-300x200.png 300w\" alt=\"reklam kontent\n\" width=\"330\" height=\"220\" \/><\/p>\n<h5>2. H\u0259r ba\u015fl\u0131q oxucunun \u015f\u0259xsi mara\u011f\u0131na s\u0259sl\u0259nm\u0259lidir.<\/h5>\n<p>H\u0259r ba\u015fl\u0131q oxucunun \u015f\u0259xsi mara\u011f\u0131na s\u0259sl\u0259nm\u0259lidir. &#8220;Hormone Cream&#8221; reklamlar\u0131ndak\u0131 kimi qad\u0131nlara fayda v\u0259d verilm\u0259lidir:<br \/>\n35 YA\u015eDAN YUXARI QADINLAR \u00dc\u00c7\u00dcN DAHA G\u018fNC G\u00d6R\u00dcN\u00dc\u015e.<\/p>\n<h5>3. Ba\u015fl\u0131qlarda istifad\u0259 olunan s\u00f6zl\u0259r<\/h5>\n<p>Ba\u015fl\u0131qlara h\u0259mi\u015f\u0259 x\u0259b\u0259r m\u0259zmunu qatma\u011fa \u00e7al\u0131\u015f\u0131n, \u00e7\u00fcnki istehlak\u00e7\u0131 h\u0259mi\u015f\u0259 yeni m\u0259hsul v\u0259 ya \u0259vv\u0259lki m\u0259hsul \u00fc\u00e7\u00fcn yeni istifad\u0259 qaydalar\u0131, yaxud \u0259vv\u0259lki m\u0259hsulda t\u0259kmill\u0259\u015fdirilmi\u015f yenilik axtar\u0131r.<br \/>\nBa\u015fl\u0131qda istifad\u0259 olunas\u0131 \u0259n g\u00fccl\u00fc 2 s\u00f6z var: PULSUZ V\u018f YEN\u0130. &#8220;Pulsuz&#8221; daha az istifad\u0259 oluna bil\u0259r, amma daha art\u0131q c\u0259hd g\u00f6st\u0259r\u0259r\u0259k YEN\u0130 s\u00f6z\u00fcnd\u0259n m\u00fcmk\u00fcn olan h\u0259r yerd\u0259 istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n<h5>4. Reklamlarda m\u00f6c\u00fcz\u0259 yaradan s\u00f6zl\u0259r<\/h5>\n<p>Reklamda m\u00f6c\u00fcz\u0259l\u0259r yaradan s\u00f6z v\u0259 ifad\u0259l\u0259r bunlard\u0131r:<\/p>\n<ul>\n<li>Nec\u0259 etm\u0259k olar?<\/li>\n<li>G\u00f6zl\u0259nilm\u0259z<\/li>\n<li>\u0130ndi<\/li>\n<li>X\u0259b\u0259riniz olsun!<\/li>\n<li>Tan\u0131\u015f olun!<\/li>\n<li>Burada<\/li>\n<li>Yeni g\u0259lmi\u015f<\/li>\n<li>T\u0259kmill\u0259\u015fdirilmi\u015f<\/li>\n<li>F\u00fcsunkar<\/li>\n<li>Sensasiya<\/li>\n<li>N\u0259z\u0259r\u0259\u00e7arpan<\/li>\n<li>\u0130nqilabi<\/li>\n<li>Heyr\u0259tamiz<\/li>\n<li>M\u00f6c\u00fcz\u0259vi<\/li>\n<li>Ecazkar<\/li>\n<li>Sehrli<\/li>\n<li>T\u0259klif<\/li>\n<li>S\u00fcr\u0259tli<\/li>\n<li>Asan<\/li>\n<li>Arzulanan<\/li>\n<li>Axtar\u0131l\u0131r<\/li>\n<li>Meydan oxuyur<\/li>\n<li>&#8230;-l\u0259r\u0259 t\u00f6vsiyy\u0259<\/li>\n<li>M\u00fcqayis\u0259 edin<\/li>\n<li>Qiym\u0259t \u00fcst\u00fcnl\u00fcy\u00fc<\/li>\n<li>M\u00fcqayis\u0259 edin<\/li>\n<li>T\u0259l\u0259sin!<\/li>\n<li>Son \u015fans !<\/li>\n<\/ul>\n<p>Bu kli\u015fel\u0259rd\u0259n imtina etm\u0259yin. Do\u011frudur, bunlardan \u00e7ox istifad\u0259 olunur, amma h\u0259l\u0259 d\u0259 i\u015f\u0259 yaray\u0131rlar. El\u0259 buna g\u00f6r\u0259 d\u0259 birba\u015fa sat\u0131\u015f \u015firk\u0259tl\u0259rinin reklamlar\u0131nda bu c\u00fcr ba\u015fl\u0131qlara tez-tez rast g\u0259linir.<br \/>\n<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-36-1-300x200.png\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-36-1-300x200.png 300w, https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-36-1.png 330w\" alt=\"reklam yazar\u0131\" width=\"300\" height=\"200\" \/><\/p>\n<h5>5. Marka ad\u0131n\u0131 ba\u015fl\u0131qda istifad\u0259 edin<\/h5>\n<p>Ba\u015fl\u0131qlar\u0131 oxuyanlar\u0131n say\u0131 \u0259sas m\u0259tni oxuyanlardan 5 d\u0259f\u0259 \u00e7oxdur, buna g\u00f6r\u0259 oxucuya he\u00e7 olmasa hans\u0131 markan\u0131 tan\u0131td\u0131\u011f\u0131n\u0131z\u0131 ba\u015fl\u0131qda istifad\u0259 etm\u0259yiniz \u00e7ox vacibdir. El\u0259 buna g\u00f6r\u0259 d\u0259 \u00e7ox vaxt markan\u0131 ba\u015fl\u0131qda istifad\u0259 etm\u0259lisiniz<br \/>\n&#8220;Ba\u015fl\u0131\u011f\u0131 oxuyanlar\u0131n say\u0131 \u0259sas m\u0259tni oxuyanlardan dem\u0259k olar ki, 5 d\u0259f\u0259 \u00e7oxdur. Bel\u0259 \u00e7\u0131x\u0131r ki, ba\u015fl\u0131q yazark\u0259n 1$-\u0131n 80 sentini x\u0259rcl\u0259yirsiniz.&#8221;<\/p>\n<h5>Devid Oqilvi<\/h5>\n<h5>6. Reklam ba\u015fl\u0131\u011f\u0131nda ne\u00e7\u0259 s\u00f6z yaz\u0131lmal\u0131d\u0131r?<\/h5>\n<p>Sat\u0131\u015f v\u0259dinizi ba\u015fl\u0131\u011fa daxil edin. Bunun \u00fc\u00e7\u00fcn uzun ba\u015fl\u0131q laz\u0131md\u0131r. Nyu-York Universiteti P\u0259rak\u0259nd\u0259 Sat\u0131\u015f M\u0259kt\u0259bi b\u00f6y\u00fck ma\u011faza il\u0259 birg\u0259 apard\u0131\u011f\u0131 ba\u015fl\u0131q ara\u015fd\u0131rmalar\u0131nda m\u0259lum olmu\u015fdur ki, x\u0259b\u0259r v\u0259 m\u0259lumatlardan ibar\u0259t 10 s\u00f6zl\u00fck ba\u015fl\u0131q q\u0131sa ba\u015fl\u0131qlara nisb\u0259t\u0259n daha \u00e7ox sat\u0131\u015fa s\u0259b\u0259b olur.<br \/>\n6-dan 12-\u0259 q\u0259d\u0259r s\u00f6zd\u0259n ibar\u0259t ba\u015fl\u0131qlar q\u0131sa ba\u015fl\u0131qlardan daha effektivdir v\u0259 12 s\u00f6zl\u00fc ba\u015fl\u0131q il\u0259 3 s\u00f6zl\u00fc ba\u015fl\u0131q aras\u0131nda oxunmaya g\u00f6r\u0259 b\u00f6y\u00fck bir f\u0259rq yoxdur.<br \/>\nBa\u015fl\u0131\u011f\u0131n\u0131zla diqq\u0259t \u00e7\u0259ks\u0259niz insanlar \u0259sas m\u0259tni d\u0259 oxuya bil\u0259rl\u0259r. Buna g\u00f6r\u0259 ba\u015fl\u0131qlar\u0131n\u0131z\u0131 davam\u0131n\u0131 oxuma\u011fa s\u00f6vq ed\u0259c\u0259k &#8220;yem&#8221;l\u0259 bitirm\u0259lisiniz.<\/p>\n<h5>7. Reklam yazark\u0259n etdiyimiz s\u0259hvl\u0259r<\/h5>\n<p>B\u0259zi m\u0259tn yazarlar\u0131 ba\u015fl\u0131qlarda s\u00f6z oyunlar\u0131na giri\u015firl\u0259r-ikiba\u015fl\u0131 c\u00fcml\u0259l\u0259r, \u0259d\u0259bi eyhamlar v\u0259 ba\u015fqa anla\u015f\u0131lmaz ifad\u0259l\u0259rd\u0259n istifad\u0259 edirl\u0259r. BUNLAR G\u00dcNAHDIR.<br \/>\n1960-ci ild\u0259 &#8220;The Times Literary Supplement&#8221; ingilis reklamlar\u0131nda oyunbazl\u0131q v\u0259rdi\u015fini t\u0259nqid etmi\u015f v\u0259 &#8220;Bunlar rahatl\u0131\u011fa qa\u00e7an, reklamver\u0259ni v\u0259 onun m\u00fc\u015ft\u0259ril\u0259rini \u0259yl\u0259ndirm\u0259k m\u0259qs\u0259dil\u0259 haz\u0131rlanm\u0131\u015f orta sinif \u00fc\u00e7\u00fcn x\u00fcsusi zarafatlard\u0131r&#8221;,- dey\u0259 xarakteriz\u0259 etmi\u015fdi. H\u0259qiq\u0259t\u0259n d\u0259 bel\u0259dir. OXUCULARLA OYUN OYNAMAYIN.6-dan 12-\u0259 q\u0259d\u0259r s\u00f6zd\u0259n ibar\u0259t ba\u015fl\u0131qlar q\u0131sa ba\u015fl\u0131qlardan daha effektivdir v\u0259 12 s\u00f6zl\u00fc ba\u015fl\u0131q il\u0259 3 s\u00f6zl\u00fc ba\u015fl\u0131q aras\u0131nda oxunmaya g\u00f6r\u0259 b\u00f6y\u00fck bir f\u0259rq yoxdur.<br \/>\nBa\u015fl\u0131\u011f\u0131n\u0131zla diqq\u0259t \u00e7\u0259ks\u0259niz insanlar \u0259sas m\u0259tni d\u0259 oxuya bil\u0259rl\u0259r. Buna g\u00f6r\u0259 ba\u015fl\u0131qlar\u0131n\u0131z\u0131 davam\u0131n\u0131 oxuma\u011fa s\u00f6vq ed\u0259c\u0259k &#8220;yem&#8221;l\u0259 bitirm\u0259lisiniz.<\/p>\n<h5>8. Reklam yazark\u0259n n\u0259l\u0259ri etm\u0259m\u0259liyik?<\/h5>\n<p>Kor ba\u015fl\u0131qlardan qa\u00e7\u0131n. Bunlar a\u015fa\u011f\u0131dak\u0131 \u0259as m\u0259tni oxumadan ba\u015fa d\u00fc\u015f\u00fclm\u0259y\u0259n ba\u015fl\u0131qlard\u0131r. Unutmaq laz\u0131m deyil ki, \u0259ks\u0259riyy\u0259t \u0259sas m\u0259tni oxumur.<br \/>\n\u00dcmid edirik bu yaz\u0131 siz\u0259 reklam m\u0259tni yazark\u0259n masa\u00fcst\u00fc ki\u00e7ik kitab rolunu oynayacaq, yazd\u0131\u011f\u0131n\u0131z m\u0259tnin effektivliyini daha da art\u0131racaq.<br \/>\nReklam yazarl\u0131\u011f\u0131 haqq\u0131ndak\u0131 bloqlar\u0131m\u0131za davam ed\u0259cik. Bizi izl\u0259m\u0259d\u0259 qal\u0131n<\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-76\">\ud83d\udcde\u00a0+994(70)9941804<br data-start=\"4438\" data-end=\"4441\" \/>\ud83d\udce9\u00a0info@360marketinq.az<\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-77\"><a href=\"https:\/\/360marketinq.az\/video-360\/\">Portfolio<\/a><\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-78\"><a href=\"https:\/\/www.instagram.com\/360marketinq\/\" target=\"_blank\" rel=\"noopener\">\u0130nstagram hesab\u0131m\u0131z<\/a><\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-79\"><a href=\"https:\/\/www.facebook.com\/360marketinq\" target=\"_blank\" rel=\"noopener\">Facebook hesab\u0131m\u0131z<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Reklam m\u0259tni nec\u0259 yaz\u0131lmal\u0131d\u0131r?&#8221; dey\u0259nl\u0259r\u0259 reklam\u0131n atas\u0131 say\u0131lan Devid Oqilvid\u0259n reklam ba\u015fl\u0131qlar\u0131 il\u0259 ba\u011fl\u0131 8 q\u0131z\u0131l qayda\u2757\ufe0f Ba\u015fl\u0131q \u0259ks\u0259r reklamlar\u0131n \u0259n vacib elementidir. O oxucunun \u0259sas m\u0259tni ouyub-oxumayaca\u011f\u0131n\u0131 t\u0259yin edir. Ba\u015fl\u0131\u011f\u0131 oxuyanlar\u0131n say\u0131 \u0259sas m\u0259tni oxuyanlardan dem\u0259k olar ki, 5 d\u0259f\u0259 \u00e7oxdur. Bel\u0259 \u00e7\u0131x\u0131r ki, ba\u015fl\u0131q yazark\u0259n 1$-\u0131n 80 sentini x\u0259rcl\u0259yirsiniz. \u018fg\u0259r ba\u015fl\u0131qda sat\u0131\u015fa istiqam\u0259tl\u0259nm\u0259mi\u015f [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,28],"tags":[31,22,30,33],"class_list":["post-776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kontent-marketinq","category-reklam","tag-kontent","tag-marketinqbloq","tag-reklam","tag-reklamqaydalari"],"_links":{"self":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/posts\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":0,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/posts\/776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/media\/1276"}],"wp:attachment":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/media?parent=776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/categories?post=776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/tags?post=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}