{"id":785,"date":"2023-06-22T05:37:49","date_gmt":"2023-06-22T05:37:49","guid":{"rendered":"https:\/\/360marketinq.az\/?p=785"},"modified":"2025-08-03T10:56:40","modified_gmt":"2025-08-03T10:56:40","slug":"marketinqde-gizli-musteri","status":"publish","type":"post","link":"https:\/\/360marketinq.az\/en\/marketinqde-gizli-musteri\/","title":{"rendered":"\"Mystery Shopper\" in Marketing. 5 Important Rules for Mystery Shopper"},"content":{"rendered":"<h1 data-rm-block-id=\"block-1\">Gizli m\u00fc\u015ft\u0259ri kimdir? Gizli m\u00fc\u015ft\u0259rinin biz\u0259 faydalar\u0131 n\u0259 ola bil\u0259r?<\/h1>\n<p data-rm-block-id=\"block-2\">Gizli m\u00fc\u015ft\u0259ri (dig\u0259r adiyla &#8220;k\u00f6lg\u0259 m\u00fc\u015ft\u0259ri&#8221;) sahibkarlar\u0131n dostu, \u0259m\u0259kda\u015flar\u0131n is\u0259 \u00e7ox vaxt sevm\u0259diyi gizli oyun\u00e7udur. O sizin \u00f6nc\u0259d\u0259n verilmi\u015f tap\u015f\u0131r\u0131qlarla obyekt\u0259 m\u00fc\u015ft\u0259ri ad\u0131yla girib ondan t\u0259lab olunanlar\u0131 analiz ed\u0259r\u0259k r\u0259hb\u0259rliy\u0259 m\u0259lumat verir. T\u0259cr\u00fcb\u0259md\u0259 bunu h\u0259m gizli, h\u0259m d\u0259 a\u015fkar \u015f\u0259kild\u0259 etmi\u015f\u0259m. Y\u0259ni \u015f\u0259xsin \u00f6z\u00fcn\u00fcn n\u0259 zaman v\u0259 nec\u0259 g\u0259l\u0259c\u0259yini bilm\u0259s\u0259l\u0259r bel\u0259, \u0259m\u0259kda\u015flar hans\u0131sa g\u00fcn g\u0259l\u0259n m\u00fc\u015ft\u0259ril\u0259rd\u0259n kimins\u0259 gizli m\u00fc\u015ft\u0259ri ola bil\u0259c\u0259yini d\u00fc\u015f\u00fcn\u00fcbl\u0259r. Hans\u0131 d\u00fczg\u00fcnd\u00fcr? H\u0259r ikisi. Bu sizin \u0259m\u0259kda\u015flar\u0131n\u0131za v\u0259 m\u0259qs\u0259diniz\u0259 g\u00f6r\u0259 d\u0259yi\u015fir.<br \/>\nGizli m\u00fc\u015ft\u0259ri ara\u015fd\u0131rma \u00fc\u00e7\u00fcn 5 qaydan\u0131 sizinl\u0259 b\u00f6l\u00fc\u015f\u00fcr\u0259m<\/p>\n<h2 data-rm-block-id=\"block-3\">1. M\u0259qs\u0259di \u00f6nc\u0259d\u0259n t\u0259yin edin<\/h2>\n<p data-rm-block-id=\"block-4\">\u018fvv\u0259lc\u0259 m\u0259qs\u0259dinizi d\u0259qiq bilm\u0259lisiniz. Gizli m\u00fc\u015ft\u0259ri siz\u0259 niy\u0259 laz\u0131md\u0131r? Xidm\u0259t s\u0259viyy\u0259sini yoxlay\u0131rs\u0131n\u0131z yoxsa \u0259m\u0259kda\u015flar\u0131n davran\u0131\u015f\u0131n\u0131? Yoxsa onlara veril\u0259n h\u0259r hans\u0131sa t\u0259limatlar\u0131n icras\u0131n\u0131? H\u0259m n\u0259tic\u0259y\u00f6n\u00fcml\u00fc hesabat, h\u0259m d\u0259 gizli m\u00fc\u015ft\u0259rinin \u00f6z\u00fcn\u0259 rahat olmas\u0131 \u00fc\u00e7\u00fcn m\u0259qs\u0259dinizi \u00f6nc\u0259d\u0259n t\u0259yin etm\u0259li v\u0259 Mr. \u015eopper-\u0259 izah etm\u0259lisiniz.<\/p>\n<style data-rm-block-id=\"block-5\">\/*! elementor - v3.21.0 - 30-04-2024 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<p data-rm-block-id=\"block-6\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" title=\"gizli m\u00fc\u015ft\u0259ri\" src=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-38-1.png\" sizes=\"(max-width: 330px) 100vw, 330px\" srcset=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-38-1.png 330w, https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-38-1-300x200.png 300w\" alt=\"gizli m\u00fc\u015ft\u0259ri\" width=\"330\" height=\"220\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone\" title=\"gizli m\u00fc\u015ft\u0259ri\" src=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-39-1.png\" sizes=\"(max-width: 330px) 100vw, 330px\" srcset=\"https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-39-1.png 330w, https:\/\/360marketinq.az\/wp-content\/uploads\/2023\/06\/Adsiz-tasarim-39-1-300x200.png 300w\" alt=\"gizli m\u00fc\u015ft\u0259ri\" width=\"330\" height=\"220\" \/><\/p>\n<h2 data-rm-block-id=\"block-7\">2. Gizli m\u00fc\u015ft\u0259ri \u00fc\u00e7\u00fcn suallar haz\u0131rlay\u0131n.<\/h2>\n<p data-rm-block-id=\"block-8\">\u018fg\u0259r ilk d\u0259f\u0259 bu metoddan istifad\u0259 ed\u0259c\u0259ksinizs\u0259, yaxud se\u00e7diyiniz gizli m\u00fc\u015ft\u0259ri siz\u0259 yax\u0131n \u015f\u0259xsdir v\u0259 t\u0259cr\u00fcb\u0259si yoxdursa ona suallar\u0131 \u00f6nc\u0259d\u0259n haz\u0131r \u015f\u0259kild\u0259 ver\u0259 bil\u0259rsiniz. Ondan g\u00f6zl\u0259ntil\u0259riniz n\u0259dir? (M\u0259s: \u018fm\u0259kda\u015f sizi nec\u0259 qar\u015f\u0131lad\u0131? Sonda \u00e7ek verildimi? Kampaniya haqq\u0131nda m\u0259lumat verdimi? v\u0259 s.) Daha t\u0259cr\u00fcb\u0259li \u015f\u0259xsl\u0259r is\u0259 sizin verdiyiniz brief-\u0259, istiqam\u0259t\u0259 \u0259sas\u0259n suallar haz\u0131rlay\u0131rlar. \u00d6lk\u0259mizd\u0259 \u0259n \u00e7ox istifad\u0259 olunan sor\u011fularda suallar\u0131 haz\u0131rlayan sifari\u015f\u00e7il\u0259r olur.<br \/>\nSiz\u0259 k\u00f6m\u0259k olmas\u0131 \u00fc\u00e7\u00fcn a\u015fa\u011f\u0131ya bir ne\u00e7\u0259 sual n\u00fcmun\u0259l\u0259ri yaz\u0131ram.<\/p>\n<ul>\n<li data-rm-block-id=\"block-9\">Qap\u0131da qar\u015f\u0131lanman\u0131 5 (yaxud 10) ball\u0131q \u015fkala il\u0259 d\u0259y\u0259rl\u0259ndirin<\/li>\n<li data-rm-block-id=\"block-10\">Siz\u0259 k\u00f6m\u0259klik g\u00f6st\u0259rm\u0259si \u00fc\u00e7\u00fcn \u0259m\u0259kda\u015f ortalama n\u0259 q\u0259d\u0259r vaxta yax\u0131nla\u015fd\u0131?<\/li>\n<li data-rm-block-id=\"block-11\">Cari kampaniya (\u0259g\u0259r varsa) haqq\u0131nda m\u0259lumat verildimi?<\/li>\n<li data-rm-block-id=\"block-12\">\u018fm\u0259kda\u015flar\u0131n davran\u0131\u015flar\u0131nda etik olmayan, m\u00fc\u015ft\u0259rid\u0259 q\u0131c\u0131q yaradacaq hans\u0131sa \u0259lam\u0259tl\u0259r var idimi?<\/li>\n<li data-rm-block-id=\"block-13\">Sat\u0131\u015f \u0259m\u0259kda\u015f\u0131n\u0131n sat\u0131\u015f bacar\u0131\u011f\u0131n\u0131 qiym\u0259tl\u0259ndirin<\/li>\n<li data-rm-block-id=\"block-14\">Sat\u0131\u015f \u0259m\u0259kda\u015f\u0131 verdiyiniz suallara n\u0259 q\u0259d\u0259r \u0259trafl\u0131 cavab verdi?<\/li>\n<li data-rm-block-id=\"block-15\">Gizli m\u00fc\u015ft\u0259rini spesifik bir m\u0259hsul \u00fc\u00e7\u00fcn g\u00f6nd\u0259rib ona n\u0259 q\u0259d\u0259r qiym\u0259t deyildiyini \u00f6yr\u0259n\u0259 bil\u0259rsiniz<\/li>\n<li data-rm-block-id=\"block-16\">Ma\u011fazadak\u0131 atmosferi qiym\u0259tl\u0259ndirin (musiqi, i\u00e7\u0259rid\u0259ki \u0259tir, hava, i\u015f\u0131qland\u0131rma v\u0259 s.)<\/li>\n<li data-rm-block-id=\"block-17\">Vitrinl\u0259r n\u0259 q\u0259d\u0259r s\u0259liq\u0259li idi?<\/li>\n<li data-rm-block-id=\"block-18\">Ma\u011fazada \u0259m\u0259kda\u015flardan savay\u0131 i\u00e7\u0259rid\u0259ki korporativliyi pozan k\u0259nar \u015f\u0259xs var idimi?<\/li>\n<li data-rm-block-id=\"block-19\">Al\u0131\u015f-veri\u015f sonras\u0131 siz\u0259 \u00f6d\u0259ni\u015f q\u0259bzi verildimi?<\/li>\n<li data-rm-block-id=\"block-20\">Ma\u011fazan\u0131 t\u0259rk ed\u0259rk\u0259n \u0259m\u0259kda\u015flar\u0131n\u0131z\u0131n davran\u0131\u015f\u0131 (sa\u011folla\u015fma, xo\u015f g\u00fcn dil\u0259m\u0259k v\u0259 s.)<\/li>\n<li data-rm-block-id=\"block-21\">Suallardan \u0259lav\u0259 diqq\u0259tinizi \u00e7\u0259k\u0259n hans\u0131sa m\u00fcsb\u0259t v\u0259 ya m\u0259nfi hal oldumu? v\u0259 .s<\/li>\n<\/ul>\n<h2 data-rm-block-id=\"block-22\">3. Qiym\u0259tl\u0259ndirm\u0259<\/h2>\n<p data-rm-block-id=\"block-23\">5 yaxud 10 ball\u0131q \u015fkala il\u0259 \u00f6z\u00fcn\u00fcz\u00fc qiym\u0259tl\u0259ndirm\u0259yiniz m\u00fcmk\u00fcn olsa da \u0259n effektivi h\u0259min m\u00fc\u015ft\u0259rini r\u0259qib ma\u011fazalara da g\u00f6nd\u0259rm\u0259kdir. Bel\u0259 d\u0259 siz \u00f6z\u00fcn\u00fcz\u00fc r\u0259qibl\u0259r\u0259 n\u0259z\u0259r\u0259n d\u0259 qiym\u0259tl\u0259ndir\u0259 bilirsiniz. R\u0259qibin m\u0259hz hans\u0131 aspektd\u0259 sizi \u00fcst\u0259l\u0259diyini, hans\u0131 t\u0259r\u0259finizi yax\u015f\u0131la\u015fd\u0131ra bil\u0259c\u0259yinizi bu analizd\u0259n sonra bil\u0259c\u0259ksiniz.<\/p>\n<h2 data-rm-block-id=\"block-24\">4. Hans\u0131 g\u00fcn? Hans\u0131 saat?<\/h2>\n<p data-rm-block-id=\"block-25\">Bu sual\u0131n cavab\u0131 biznes\u0259 g\u00f6r\u0259 d\u0259yi\u015fs\u0259 d\u0259 \u0259sas\u0259n cavab\u0131m pik saatd\u0131r. \u0130st\u0259r fiziki ma\u011faza, ist\u0259r online, ist\u0259r \u00e7a\u011fr\u0131 m\u0259rk\u0259zin\u0259 edil\u0259n z\u0259ng. H\u0259r bir halda \u0259sas\u0259n pik saatlarda gizli m\u00fc\u015ft\u0259ri g\u00f6nd\u0259rm\u0259yiniz siz\u0259 daha d\u0259qiq m\u0259lumat ver\u0259c\u0259k. Az m\u00fc\u015ft\u0259rini qar\u015f\u0131lamaq \u00e7ox vaxt rahat olur. Siz\u0259 m\u0259hz bu tip kritik m\u0259qamlar daha vacibdir.<\/p>\n<h2 data-rm-block-id=\"block-26\">5. X\u00fcsusi qeyd<\/h2>\n<p data-rm-block-id=\"block-27\">Gizli m\u00fc\u015ft\u0259ri xidm\u0259tind\u0259n c\u0259mi bir d\u0259f\u0259, hans\u0131sa bir vaxt \u00fc\u00e7\u00fcn istifad\u0259 etm\u0259k siz\u0259 d\u00fczg\u00fcn n\u0259tic\u0259 verm\u0259y\u0259 bil\u0259r. M\u0259hz h\u0259min vaxt \u0259m\u0259kda\u015f\u0131n \u00e7ox yor\u011fun, yaxud t\u0259sad\u00fcfi h\u0259v\u0259sli oldu\u011fu, yaxud h\u0259r-hans\u0131sa fors-major hala rast g\u0259lm\u0259si hal\u0131 ola bil\u0259r. Buna g\u00f6r\u0259 d\u0259qiq cavablar almaq \u00fc\u00e7\u00fcn bu ziyar\u0259ti f\u0259rqli g\u00fcnl\u0259rd\u0259 3-4 d\u0259f\u0259 etm\u0259yiniz (f\u0259rqli \u015f\u0259xsl\u0259rl\u0259) daha m\u0259qs\u0259d\u0259 uy\u011fundur.<br \/>\nBundan \u0259lav\u0259 gizli m\u00fc\u015ft\u0259ri ziyar\u0259ti zaman\u0131 \u0259m\u0259kda\u015flar\u0131n \u0259traf\u0131nda r\u0259hb\u0259rlikd\u0259n kimins\u0259 olmas\u0131 yen\u0259 siz\u0259 f\u0259rqli n\u0259tic\u0259l\u0259r ver\u0259 bil\u0259r. Onlar\u0131 \u0259n s\u0259rb\u0259st vaxtlar\u0131nda yoxlamal\u0131s\u0131n\u0131z.<br \/>\n&#8220;Bu arada, m\u0259qs\u0259dimiz \u0259m\u0259kda\u015flar\u0131n\u0131zda s\u0259hv tutmaq deyil, onlar\u0131n xidm\u0259t s\u0259viyy\u0259sini y\u00fcks\u0259ltm\u0259kdir. A\u015fkara \u00e7\u0131xan h\u0259r hans\u0131sa problemi birba\u015fa \u0259m\u0259kda\u015fa ba\u011flamaq olmaz. H\u0259min problemin k\u00f6k\u00fc idar\u0259etm\u0259d\u0259 d\u0259 ola bil\u0259r. Bu hala daha \u00e7ox rast g\u0259lmi\u015f\u0259m :)&#8221;<\/p>\n<h5 data-rm-block-id=\"block-28\">B\u0259yl\u0259r \u018flizad\u0259<\/h5>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-76\">\ud83d\udcde\u00a0+994(70)9941804<br data-start=\"4438\" data-end=\"4441\" \/>\ud83d\udce9\u00a0info@360marketinq.az<\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-77\"><a href=\"https:\/\/360marketinq.az\/video-360\/\">Portfolio<\/a><\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-78\"><a href=\"https:\/\/www.instagram.com\/360marketinq\/\" target=\"_blank\" rel=\"noopener\">\u0130nstagram hesab\u0131m\u0131z<\/a><\/p>\n<p data-start=\"4410\" data-end=\"4506\" data-rm-block-id=\"block-79\"><a href=\"https:\/\/www.facebook.com\/360marketinq\" target=\"_blank\" rel=\"noopener\">Facebook hesab\u0131m\u0131z<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gizli m\u00fc\u015ft\u0259ri kimdir? Gizli m\u00fc\u015ft\u0259rinin biz\u0259 faydalar\u0131 n\u0259 ola bil\u0259r? Gizli m\u00fc\u015ft\u0259ri (dig\u0259r adiyla &#8220;k\u00f6lg\u0259 m\u00fc\u015ft\u0259ri&#8221;) sahibkarlar\u0131n dostu, \u0259m\u0259kda\u015flar\u0131n is\u0259 \u00e7ox vaxt sevm\u0259diyi gizli oyun\u00e7udur. O sizin \u00f6nc\u0259d\u0259n verilmi\u015f tap\u015f\u0131r\u0131qlarla obyekt\u0259 m\u00fc\u015ft\u0259ri ad\u0131yla girib ondan t\u0259lab olunanlar\u0131 analiz ed\u0259r\u0259k r\u0259hb\u0259rliy\u0259 m\u0259lumat verir. T\u0259cr\u00fcb\u0259md\u0259 bunu h\u0259m gizli, h\u0259m d\u0259 a\u015fkar \u015f\u0259kild\u0259 etmi\u015f\u0259m. Y\u0259ni \u015f\u0259xsin \u00f6z\u00fcn\u00fcn n\u0259 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[34,37,38],"class_list":["post-785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ennvi-marketinq","category-marketinq-analizlri","tag-gizli-musteri","tag-marketinq-arasdirmalari","tag-xidmet-auditi"],"_links":{"self":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/posts\/785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/comments?post=785"}],"version-history":[{"count":0,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/posts\/785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/media\/1286"}],"wp:attachment":[{"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/media?parent=785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/categories?post=785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360marketinq.az\/en\/wp-json\/wp\/v2\/tags?post=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}